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5 Tableau Alternatives To Explore Data With AI 2024

Top 7 best alternatives to power bi

Tableau is the first business intelligence platform that strived for innovations and data analysis. The start of this tool dates back to 2005 bringing exciting solutions to businesses for almost two decades now. Although this platform is one of the leading analytics solutions, it’s also the most advanced one and requires learning the domain-specific language VizQL.

Using specific language for report creation means that you need advanced analysts who specialize in this field. Additionally, they will be the only ones who can create and customize reports that can create a bottleneck in company’s data analytics processes.

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Thankfully, the market is flooded with BI and data visualization platforms that outweigh the disadvantages of Tableau. We will review the top 5 best alternatives to help you explore data with AI in 2024 and guide you through choosing the right platform for your business needs.

5 Best Tableau Alternatives for 2024

Here’s our list of top Tableau alternatives for data analytics with AI of the year 2024:

  1. Ajelix BI
  2. Power BI
  3. Looker
  4. Zoho
  5. Domo

Tableau Overview

Tableau’s balance of usability and scalability makes it a popular choice for organizations seeking powerful data visualization and analysis tools. It’s great for enterprise companies looking for the next level of data insights as Tableau is one of the most advanced systems.

Tableau features

  • You can use complex data flows, preparation, and cataloging to manage and connect data.
  • Advanced AI & ML integration with Einstein Discovery.
  • Intuitive drag and drop interface with desktop version.
  • Embedded analytics.
  • Data preparation before visualizations.
  • You can choose where to store your data: server or cloud.
  • Tableau offers mobile version.
  • You can perform complex analytics with large amounts of data without any issues.
  • Platform is built to carry out difficult tasks so you won’t encounter speed issues.
  • Have a mobile-friendly version.
Tableau social media data analytic dashboard - tableau alternatives

Tableau social media performance tracking dashboard from


Tableau offers three pricing plans:

  1. Tableau Viewer which will cost you 15$ per user a month. This plan includes only the privilege to view the reports your analysts have created.
  2. Explorer will give you the possibility to edit existing reports and collaborate with other users on the platform.
  3. Creator at least one of users from your company should have this license, as it let’s you create the reports and share them. It will cost you 75$ a month per user.
Tableau pricing - tableau alternatives

Tableau pricing screenshot from

It’s important to mention that all of the plans are billed annually. So if you decide to use this platform you have to pay in advance. Platform doesn’t have a freemium, however, you can get a free trial to understand if this solution is for you.

Tableau limitations & cons

  • Tableau doesn’t offer automatic report refreshing so manual effort is always necessary.
  • The pricing plan is not flexible and is the most pricy solution out there with annual subscriptions.
  • Requires SQL and/or VizQL knowledge so it can get pricy to get an expert who can set up & maintain the reports.
  • Limited visualization options: you can’t import custom visuals unlike in other platforms.
  • You have to format all visuals independently there’s no option set the same style for all reports.
  • Doesn’t have a version control.
  • Dashboards are not responsive so you have to create a separate version for mobile and desktop.
  • You need to manually approve any changes so it would appear in the report.

Which users should use this platform?

  • Advanced data analysts
  • IT specialists
  • Enterprises with large amounts of data
  • Experts who work with complex data analytics

Related Article: Top 9 Data Visualization Trends

Top 5 Tableau Competitors & Alternatives

Tableau has market share of 15.54% in data visualization market. (Based on 6sence report) 2020 Accenture report says that 74% of employees are feeling overwhelmed when working with data.

Tableau stands as a major contender in the market. Now, let’s explore ways to transform these statistics into a more favorable outcome by examining superior alternatives.

1. Ajelix BI

Ajelix BI differs from typical business intelligence tools available in the market. Designed for a seamless user experience, this tool is crafted to assist users in effortlessly generating reports. Utilizing a no-code editor, you can construct reports within minutes.

One notable advantage of this platform is its user-friendly nature, eliminating the need for complex setups and training sessions.

Different types of charts screenshot from ajelix data visualization dashboard

Ajelix BI dashboard report example

Ajelix features and benefits

  • The user-friendly no-code editor allows for swift and intuitive report building. This editor not only enables you to customize chart appearances but also facilitates seamless data connection with visuals.
  • No need for extensive training or complex setups. The platform is designed for immediate report creation, whether you opt for the freemium or business plan.
  • Simplified sharing settings, allowing you to share via links and passwords.
  • Effortless collaboration. Adding editors and viewers to your report is a straightforward process.
  • The generated reports are not only interactive but also equipped with filters for more convenient data-driven decision-making.
  • Enhance communication by adding comments to your charts for other users.
  • AI analytics to provide insights behind your charts and 1 click dashboards.
  • Data synchronization that will update you reports automatically when connected to new data, ensuring real-time accuracy.
Ajelix BI editor view with stock price changes
Ajelix BI editor view. Press here to view the report live.


Ajelix data visualization platforms pricing is straightforward:

  1. Sign up for the freemium option and experience the simplicity of report creation. With this plan, you can generate reports, but saving and sharing functionality is restricted, making it suitable solely for testing purposes.
  2. Upgrade to the business plan for comprehensive access, allowing you to edit, save, and share reports seamlessly. Enjoy additional benefits such as regular updates, live chat support, and access to over 20 AI tools, all at a monthly cost of $19.95 per user.
Ajelix BI new pricing
Ajelix BI pricing plan. View the full pricing on

By selecting the Ajelix team, you contribute to supporting individual developers dedicated to crafting impactful tools that enhance business efficiency. With consistent updates and immediate support, you can expect to derive enhanced value over the long term.

Which users should use this platform?

  • Individuals and solo entrepreneurs who need to make data-driven decisions fast.
  • Small to medium businesses.
  • Non-technical teams.
  • Excel users who want to create reports more efficiently.

2. Power BI

Power BI stands out as a prominent tool for data visualization and analytics, fostering a culture driven by data within organizations. As per the Trust Radius survey, Microsoft Power BI clinches the top spot as the leading BI software in 2021, commanding an impressive 36% of the market share. Here’s our summary on top Power BI alternatives.

Power BI benefits and features

For such an advanced platform we won’t mention all features. However, we will highlight the best feature that makes Power BI one of the most the BI platforms out there.

  1. A variety of data connections
  2. DAX formulas
  3. Real-time information and regular data updates
  4. Data transformations through queries (Power Query editor)
  5. Seamless integration with Microsoft’s applications
  6. Easy integration with Excel queries, data models, and reports.
  7. Affordable solution with one of the lowest BI subscription prices on the market.
  8. Personalized dashboard and fully customized visualizations (requires coding)
  9. Built-in AI analytics.

Power BI proves to be a robust tool tailored for experts, developers, and seasoned data analysts. However, its complexity poses a challenge for users lacking experience. Additionally, the cost factor can be significant. In this section, we will succinctly outline the drawbacks and limitations of this platform.

Power bi dashboard screenshot from website

Power BI dashboard screenshot from

Power BI limitations and cons

Here’s our summary of cons that MS BI platform has:

  • The setup process demands a grasp of complex DAX function writing.
  • Advanced data analysts are essential for configuring reports tailored to your business needs.
  • Mobile application creation is challenging. You need to develop a separate report for mobile apps.
  • Lacks web interface for report building.
  • The learning curve is steep, with an abundance of functionality that can overwhelm most users when attempting to create a report.
  • Password protection for reports is unavailable; once published online, anyone can open the report with link.
  • Making changes is cumbersome, requiring contact with data analysts each time adjustments are necessary.
  • Opening the report on a new computer isn’t straightforward; you will have to set up the files every time access is needed.
  • Simultaneous user editing is unsupported; the report, stored locally, prevents multiple editors from collaborating.
  • Immediate problem resolution is unattainable; issues may take weeks to resolve with external consultants.
  • Cross-platform editing is not possible; editing reports from mobile or tablet devices is not supported.
  • Dependency on the Microsoft ecosystem, while advantageous for existing Microsoft product users, may pose limitations for organizations on other platforms.
  • Incorporating custom HTML and videos is hard, contrasting with the simplicity of the desired feature.
  • Real-time data refresh is not instant, you will experience a delay between report changes and system updates.
  • Unpublishing a report is not a straightforward process; so you have to delete the file to remove the report from online sharing.
  • Discover more detailed overview about Power BI pros & cons.

The drawbacks of this platform can vary, given that each organization has different needs and capabilities. The next section will provide an overview of the available pricing plans.

Power BI pricing

Power BI provides primarily three plans with fixed pricing; however, you can obtain a customized offer by reaching out to the sales team.

  1. Free: Designed for individuals creating reports for personal use, this plan does not allow for sharing reports or collaborative work with others.
  2. Power BI Pro: Geared towards individual users seeking collaborative report capabilities, this plan includes advanced analytics features not found in the free version. The cost is $10 per user per month.
  3. Power BI Premium per user: Encompassing advanced features such as AI analytics, insights, a quicker refresh rate, and 23 additional functionalities, this plan is priced at $20 per user per month.
Power BI pricing screenshot from the webpage
Power BI pricing plan. Screenshot from the website:

The MS Fabric plans commence at $4,995 and scale upwards. It’s important for organizations to consider that opting for these plans entails substantial migration and implementation phases. Nevertheless, in the long run, this could prove highly advantageous for companies dealing with significant volumes of data.

Who are the ideal users?

While the potential of this platform is nearly limitless, it doesn’t necessarily cater to everyone. Here’s our list of individuals who should consider utilizing this platform:

  • Large enterprises managing substantial volumes of data.
  • Companies with numerous data sources seeking assistance in consolidating data integration.
  • Experienced professionals, particularly data analysts proficient in DAX formulas.
  • Workspaces already operating within the Microsoft environment.

3. Looker

Looker is a platform for data modeling, governance, and the creation of intricate data systems. They offer self-service platform where you can build custom applications as well as chat with your business data. Looker is great for applications and big data analytics.

Looker Features and Benefits

  • Real time insights and reports from your choice of cloud.
  • Available embedded analytics
  • Option to connect with other BI platforms
  • Custom templates
  • Their own language – Looker Modeling Language (LookML) that is built around SQL to create semantic data models.


Looker’s pricing plan is separated in two parts, they have packages and individual licensing. They offer 3 platform editions: Standard, Enterprise, and Embed plan. You can purchase individual licenses:

  • The developer user is the license who will be able to create the report, it has access to anything this BI platform offers. The cost is 125$ per user a month.
  • Standard user will be able to use and analyze the created reports. This user won’t have access to development mode, administration, API, and support. It will cost you 60$ per user a month.
  • Viewer user is pretty straightforward you can only view the reports and interact with them. The license is 30$ per user a month.
looker license pricing
Looker pricing for user licensing screenshot from

Looker cons and limitations

  • Steep learning curve: Mastering SQL and advanced analytics is a prerequisite for setting up this BI platform.
  • High costs: In our review, this platform stands out as one of the most expensive, making it ideal for enterprises but potentially overwhelming for small to medium-sized businesses.
  • Restricted customer support: Obtaining assistance can be difficult, with extended wait times.
  • Performance concerns: Some developers have reported lagging issues when dealing with substantial amounts of data.
  • Missing some filtering functions based on the reviews from customers.
  • Complex user management and sharing, when building dashboard you should keep in mind how many users you will add.
  • Missing advanced formula creation compared to other tools.
  • User-interface and editing could be better. Users complain that it’s hard to edit and the tool is missing some visualization functions.

Ideal Users For Looker

  • Large-scale enterprises
  • Experienced data analysts proficient in SQL and Google solutions
  • Companies dealing with substantial amounts of data
  • Lacks mobile application support

Related Article: Ajelix Insights: Why Business Intelligence Has Become Overwhelming?

4. Zoho

Zoho analytics help businesses connect, prepare, analyze, and collaborate data in one place. With this BI platform you create reports without any help from IT.


  • Zoho offers variety of data source connections from popular data sources and different business applications.
  • Data cleansing and preparation before report creation. You can also cleanse data using intelligent insights to remove duplicates and invalid entries.
  • User-friendly editing with drag and drop functionality you can create interactive dashboards.
  • Analyze data with AI to reveal insights. You can use conversational analytics, predictive analytics and what-if analysis.
  • Collaborate and share report with others.
  • Embed analytics in your applications with no code solutions.
  • Embedded BI
Zoho sales analytics dashboard screenshot from website
Zoho sales overview dashboard screenshot from


Zoho’s pricing structure is divided into two sections: Cloud and On-Premise. The On-Premise plan is pricier and is further categorized into four plans:

  1. The Basic plan is priced at 30€ per month, covering 2 users and 0.5 million rows.
  2. The Standard plan is available at 60€ per month, providing access for 5 users and accommodating 1 million rows.
  3. The Premium plan, costing 145€ per month, offers usage for 15 users and supports 5 million rows.
  4. The Enterprise plan, priced at 575€ per month, caters to 50 users and accommodates 50 million rows.
Zoho analytics pricing
Zoho analytics pricing screenshot from

Nevertheless, opting for the on-premise solution will result in lower costs. Here’s a detailed breakdown:

  1. The freemium plan of Zoho is suitable for personal use.
  2. The Professional plan is priced at 30€ per month per user when you include 5 users.
Zoho pricing on premise
Zoho on-premise plans pricing screenshot from

What Are Zoho Limitations and Cons?

  • Certain customers express the need for additional videos and resources to enhance the onboarding process.
  • While the cost can add up, it remains relatively reasonable when compared to previous BI tools.
  • A significant learning curve persists.
  • The user experience lacks sufficient intuitiveness, and certain reports may require the assistance of an IT specialist.
  • Loading times for embedded charts can be prolonged.
  • Full utilization of the platform still requires a grasp of SQL.

Who are Zoho Ideal Users?

  • Non technical teams.
  • Users who are not fluent in data analytics.
  • Small to medium businesses.
  • Analysts who work with SQL.

Related Article: Maste real estate data visualization

5. Domo

Domo is another BI platform that offers AI analytics and data visualization. They offer predictive analytics using AI encouraging data exploration. Let’s take a look at most popular features.

Features and Benefits

  • Use AI and machine learning to get predictive analysis and uncover insights.
  • You can create customizable charts and dashboards.
  • They offer mobile version for reporting
  • Embed analytics
  • Real time data reporting
  • Offers different data sources to bring data in one place.
  • SQL needed for advanced analytics.


Domo offers 4 pricing plans:

  1. Free plan with unlimited experience that let’s you try the platform fully. The only limitation are credits that you have 300/month if you want more you’ll have to subscribe.
  2. Standard plan starts from 300$ with no annual commitments that let’s you add credits as much as you need. Each 100 credit costs 300$ but you don’t have to deal with more licenses or complex pricing plans.
  3. To get the enterprise and business critical plan you have to contact sales team.
Domo pricing plan screenshot
Domo pricing plan screenshot from website

What Are Domo limitations and cons?

  • The visualizations are limited and lacks customization options.
  • There are missing interactive guides with screenshots and videos so it’s hard to follow the text block guides.
  • Pivot table functionality is limited
  • Large dataset processing can get slow.
  • Little bit pricy and the pricing system with credits can be confusing
  • System is not very user-friendly and the setup can be hard.

Who are the ideal Domo Users?

  • Large enterprises
  • Medium businesses

Related Article: Data visualization principle’s and best practices

Other Tableau Alternatives

There are more BI tools worth mentioning that could be a great Tableau alternative, here are few of them:

  1. Sisense: this platform is custom built for every customer, so there’s no “one solution fits all”.
  2. Klipfolio: with great visualizations this tool could be considered as an alternative.
  3. Qlik Sense: another powerful BI platform for data analytics experts


Here’s a quick summary with Tableau alternatives and pricing comparisons.

Feature Tableau Ajelix BI Power BI Looker Zoho Domo
Coding needed
Pricing 15$-75$ 19.95$ 10$-8.5K$ 30$-5000$ 30$-575$ 20$-2700$
Complex Pricing
Automatic Data Refreshing
AI Data Analytics

Frequently Asked Questions

What’s the best alternative to Tableau?

There isn’t one answer to this question as each organization has different needs and budget. Therefore you have to compare all the tools and understand which solution is the best for your situation. Subjectively, we think that the rising star – Ajelix BI could be the best alternative.

Does using Tableau requires training?

Yes, you need to have advanced data analytics knowledge using SQL and setting up API’s to create reports. However, as an user you need to go through trainings and video materials to understand how the system works.

So what is the best alternative to Tableau? That’s the question only you can answer.

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