From data to report in one minute or less. Ajelix BI is launched! 🚀 Get started for free.
  • Home
  • Blog
  • bi
  • How To Create Operational Dashboard? Guide With Examples

How To Create Operational Dashboard? Guide With Examples

How to create operational dashboard with examples blog article banner by ajelix

An operational dashboard is a digital tool that displays key performance indicators (KPIs) to monitor the health of a company’s day-to-day operations.

Do you ever feel like you’re being bombarded by information, but struggle to extract the insights that truly matter? Are key metrics scattered across different platforms, making it difficult to get a holistic view of your operations? 📈

Think of operational dashboards as your personal mission control center, offering a real-time snapshot of your operations and highlighting critical information at a glance.

This guide will equip you with the knowledge and steps to create your own powerful KPI dashboard, no matter your technical expertise. We’ll delve into defining your goals, choosing the right tools, and designing for clarity.

Quick overview of topics:

Before you jump in...
Looking to create reporting system fast & painlessly? Check our latest Ajelix BI platform for easy data analytics to help you make data driven decisions.

Give it a go

What is Operational Dashboard?

An operational dashboard is a visual tool that displays key metrics and data points that provide real-time insights into the performance of specific business operations. The operational dashboard encompasses several key objectives:

Key objectives for operational dashboard creation infographic by ajelix

Infographic with key objectives for operational dashboard, made by author

  1. Monitoring Performance: quickly identify trends, potential issues, and areas exceeding expectations.
  2. Identifying Improvement Opportunities: streamline processes, allocate resources more effectively, or adjust strategies based on data-driven insights.
  3. Facilitating Informed Decision-Making: eliminate the need for extensive data analysis and promote proactive rather than reactive decision-making.
  4. Promoting Operational Efficiency: measure proactively and ensure smooth operations and optimize resource utilization.
  5. Enhancing Communication and Collaboration: stakeholders can access the same data, leading to aligned discussions, shared understanding, and more effective collaboration.

What are the benefits of operational dashboards?

Operational dashboards offer a multitude of benefits that can significantly enhance your business operations. Here are some of the key advantages:

1. Improved Visibility and Insights

They provide a centralized view of critical metrics, giving you a clear understanding of how your operations are performing at a glance. This allows you to easily identify trends, track progress towards goals, and uncover potential issues before they escalate.

2. Enhanced Decision-Making

By making data readily available and understandable, dashboards empower you to make informed decisions based on concrete evidence rather than intuition or guesswork. This leads to more strategic and effective decision-making across all levels of the organization.

3. Increased Efficiency and Productivity

Dashboards help you identify bottlenecks and inefficiencies within your processes. By pinpointing areas for improvement, you can streamline operations, optimize resource allocation, and boost overall productivity.

4. Improved Communication and Collaboration

With a shared source of data, dashboards facilitate communication and collaboration across teams. Everyone can access the same information, leading to aligned understanding, better decision-making, and more effective collaboration.

8 benefits of operational dashboards infographic made by ajelix

8 benefits of operational dashboards infographic made by author

5. Increased Accountability and Ownership

By making performance metrics readily available, dashboards foster a culture of accountability and ownership. Each team or individual can track their progress and see how their efforts contribute to the overall goals.

6. Cost Savings

Operational dashboards can help you optimize resource allocation, identify areas for cost reduction, and proactively address potential issues that could lead to financial losses.

7. Improved Customer Satisfaction

Dashboards can help you track key customer service metrics like average wait times and resolution rates. This allows you to identify areas for improvement and ensure a positive customer experience.

8. Competitive Advantage

By leveraging data-driven insights from your operational dashboards, you can gain a competitive edge by optimizing your operations, making strategic decisions faster, and adapting to changing market conditions more effectively.

Overall, operational dashboards offer a powerful way to leverage data and gain valuable insights that can transform your business operations. By implementing them effectively, you can achieve greater efficiency, make better decisions, and ultimately drive positive outcomes for your organization.

How To Create Operational Dashboard?

Most important thing in creating dashboard is to pick the right tool that will ease the visualization and analytics tasks. However, here are the 6 steps that helps in creating good dashboards.

How to create an operational dashboard with 6 steps infographic by ajelix

Infographic on how to create an operational dashboard in 6 steps, made by author

Time needed: 8 hours

Ready to build your own dashboard? Buckle up! Here’s your step-by-step guide:

  1. Define Your Goals and Audience

    Who will use this dashboard? Executives, managers, or specific teams?
    What questions should it answer? Sales trends, customer satisfaction, or resource allocation?
    Infographic to help define needs and goals for operational dashboard

  2. Identify Metrics and Data Sources

    What key metrics tell your operational story? Sales figures, conversion rates, website traffic?
    Where does this data live? CRM systems, website analytics, internal databases?
    KPIs for operational dashboard setup infographic

  3. Choose Data Visualization Tool

    Consider budget, technical expertise, and desired features. Popular options include Ajelix BI, TableauPower BI, and Looker Studio.
    Best BI tools for small business infographic with different tools

  4. Organize and Visualize

    Prioritize clear layout and visual appeal. Use grid systems, white space, and color effectively.
    Select the right charts and graphs for your data. Bar charts for comparisons, line graphs for trends, pie charts for proportions. You can also generate dashboards using an AI dashboard generator.
    ajelix bi new dashboard

  5. Make it Interactive

    Allow users to drill down and explore data deeper. This empowers informed decision-making.

  6. Gather Feedback and Iterate

    Get feedback from your target audience. Refine your design based on their input. Maintain and update your dashboard regularly to ensure it remains a valuable resource.

Ready to see it in action? Check out real-world examples in the next section, or try Ajelix BI to create more engaging dashboards that tell a story.

Remember, your dashboard is a journey, not a destination. As your needs evolve, adapt and update it to continue steering your business towards success.

Difference Between Strategic and Operational Dashboard

When it comes to monitoring business performance, two key dashboard types emerge: operational and strategic. Understanding the key differences between these dashboards is crucial for selecting the right tool for the job.

Here’s a table summarizing the key distinctions between operational and strategic dashboards:

FeatureOperational DashboardStrategic Dashboard
FocusShort-term performance, day-to-day activitiesLong-term goals, overall business health
TimeframeReal-time, current dataPast data & trends, future projections
KPIs TrackedEfficiency metrics (e.g., production speed, defect rates)Strategic objectives (e.g., market share, customer satisfaction)
PurposeMonitor real-time performance, identify operational issuesMake strategic decisions, track progress towards goals
AnalogyCockpit view of a planeNavigational chart for a ship
Main differences between operational and strategic dashboards

By effectively utilizing both operational and strategic dashboards, businesses can gain a comprehensive view of their performance. Operational dashboards ensure smooth day-to-day operations, while strategic dashboards guide long-term decision-making and goal achievement.

5 Types Of Operational Dashboard

There can be many digital dashboards and they can vary based on business needs. In this section we will name few most popular dashboards that can be used in every business or organization.

1. Sustainability-Driven Operations Dashboard

This type focuses on metrics related to environmental impact, resource usage, and overall sustainability efforts. Main metrics:

  • track energy consumption
  • waste generation
  • recycling rates
  • carbon footprint
  • you can add other traditional operational metrics

The sustainability dashboard helps organizations monitor progress toward sustainability goals, identify areas for improvement, and demonstrate environmental responsibility. It’s also great for collaboration with stakeholders to show the impact your organization is making.

2. Supply Chain Management Dashboard

Gain real-time visibility into your supply chain by tracking supplier performance, lead times, inventory levels, and potential disruptions. Monitor key metrics like:

  • Inventory turnover
  • Days of inventory on hand (DOH)
  • Stock-out rate
  • Inventory accuracy
  • On-time delivery rate
  • Purchase order lead time
  • Perfect order fulfillment rate
  • Order cycle time
  • Cash-to-cash cycle time
  • Return on investment (ROI) for supply chain initiatives

Gain valuable insights into your supply chain performance and make informed decisions to improve efficiency, reduce costs, and enhance customer satisfaction.

3. Marketing Dashboard

marketing data visualization report from Ajelix BI

Marketing dashboard created with Ajelix BI

Understand the true impact of your marketing channels by tracking campaign performance across different platforms. Visualize data such as:

  • website traffic sources
  • lead generation attribution
  • conversion rates from each channel
  • return on investment (ROI) metrics
  • campaign reach
  • engagement
  • brand mentions
  • net Promoter Score (NPS)
  • customer lifetime value (CLTV)

By tracking and analyzing the right marketing KPIs, your dashboard can become a powerful tool for understanding your audience, measuring campaign performance, and optimizing your marketing efforts for maximum impact.

4. Risk Management Dashboard

Proactively identify and mitigate potential risks by tracking key risk indicators across various operational areas. Monitor metrics like:

  • customer complaints
  • safety incidents
  • financial risks
  • compliance violations
  • frequency of risk reporting
  • loss ratio
  • risk prioritization scores
  • time to risk assessment completion

Your risk management dashboard can become a valuable tool for proactively identifying and mitigating risks, optimizing risk mitigation strategies, and demonstrating progress towards risk management goals.

5. Product Development Dashboard

Financial KPIs for small business owners dashboard from Ajelix BI portal screenshot

Small business operational dashboard with financial metrics created with Ajelix BI

Gain insights into the performance of your product development process by tracking key metrics like:

  • time to market
  • defect rates
  • customer feedback
  • product adoption
  • monitor progress through development stages
  • time to launch
  • release frequency
  • cost per feature
  • number of iterations
  • active users
  • conversion rate

Remember, your product development dashboard should be a dynamic tool that evolves with your product and your needs. Regularly reassess the chosen KPIs and make adjustments as necessary to maintain its effectiveness in guiding your development efforts towards success.

Ready to give it a go?
Test Ajelix BI on freemium plan and only upgrade if our platform can solve your reporting issues.

Give it a go

Operational Dashboards Based On Industry

IndustryDashboard TypesMetrics
Healthcare– Patient Care,
– Financial Performance
Track patient wait times, appointment adherence, treatment progress, key financial metrics like insurance payments, reimbursements, cost per patient, and revenue by service line.
Retail– Inventory Management,
– Customer Acquisition and Retention 
Track stock levels, sales trends, product performance, demand forecasting, marketing campaign performance, customer acquisition costs, customer lifetime value, and churn rate.
Logistics– Shipment Tracking,
– Fleet Management
Track shipment location, delivery status, potential delays, estimated arrival times, fuel consumption, vehicle performance, maintenance schedules, and driver behavior.
Manufacturing– Production Efficiency,
– Supply Chain Management
Track production output, machine downtime, quality control metrics, and production yield, supplier performance, inventory levels, lead times, and potential disruptions.
Technology– Software Development,
– Website Performance,
– Customer Support
Track development progress, bug reports, code quality metrics, deployment success rates, website traffic, user engagement, conversion rates, server uptime, support ticket volume, resolution times, and customer satisfaction scores.
Hospitality– Guest Satisfaction,
– Revenue Management,
– Staff Performance
Monitor guest reviews, feedback surveys, and key performance indicators like occupancy rates, room service response times, room reservations, revenue trends, pricing strategies, staff training needs, scheduling efficiency, and key performance metrics.
Finance– Financial Performance,
– Investment Performance,
– Fraud Detection
Track key financial metrics like revenue, expenses, profit margins, cash flow, portfolio performance, asset allocation, individual investment returns, suspicious transactions, risk indicators, and fraud alerts
Key operational dashboards and main metrics for 7 industries

Tools For Operational Dashboard Creation

With the right tools and insights, you can transform your data into a powerful driver for business success. Here’s a list with 7 best data visualization tools for operational dashboard creation:

  1. Ajelix BI: simple drag and drop interface with AI analytics & chart building. This tool is perfect for simple data visualization tools and KPI creation. Start free and upgrade any time.
  2. Tableau: Industry leader with powerful visualization capabilities, ideal for complex dashboards and data analysis.
  3. Microsoft Power BI: Paid version with advanced features, extensive data source integrations, and collaboration tools.
  4. Looker: Cloud-based platform with robust security and governance features, perfect for enterprise-wide dashboards.
  5. Klipfolio: Focuses on real-time data visualization and mobile dashboards.
  6. Cyfe: Easy-to-use tool for creating marketing and sales-specific dashboards.
  7. Datadog: Ideal for IT operations and infrastructure monitoring dashboards.


Operational dashboards are a visual tool that provide real-time insights into the performance of specific business operations. They offer benefits such as improved visibility and insights, enhanced decision-making, increased accountability and ownership, cost savings, improved customer satisfaction, and a competitive edge.

The most important thing in creating an operational dashboard is to define your goals, choose the right tools, and design for clarity. This guide will equip you with the knowledge and steps to create your own powerful operational dashboard.


What is an operational dashboard?

An operational dashboard is a digital tool that visually displays key performance indicators (KPIs) and other important data points, providing real-time insights into the performance of specific business operations.

What metrics should I include in my dashboard?

Choosing dashboard metrics depends on your specific goals and context. However, a good starting point is to focus on KPIs directly linked to your objectives. Such as efficiency, performance, compliance, and growth metrics.

What are the best tools for operational dashboard creation?

Some of the best tools for dashboard creation are Ajelix BI, Klipfolio, Power BI, Tableau, and Looker Studio.

Ready to build your operational dashboard with Ajelix BI?

From data to report in one minute or less with Ajelix BI

ajelix bi new dashboard

Similar posts

15 financial KPIs for finance department to track banner

20 Financial KPIs For The Finance Department

July 23, 2024
Financial KPIs are quantifiable metrics that businesses use to track their financial health and performance. They pro…
15 ecommerce kpis for online business owners banner

15 Ecommerce KPIs Any Online Business Should Track

July 18, 2024
Ecommerce KPIs track how well your online store is performing. These metrics provide insights into different areas of…
Accounting KPIs for your accounting department banner

15 Accounting KPIs For Your Accounting Department

July 16, 2024
Accounting KPIs are measurable metrics that track how well an accounting department is performing. These metrics help…