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Top 10 Best Business Intelligence Tools Comparison 2024

top 5 Best business intelligence tools 2024 summary by ajelix team

Every organization needs data to understand where’s “this ship sailing”. Whether it’s financial data, sales, marketing, employee data or anything that makes sense and helps you understand if “we’re better or worse than yesterday”. 📈

This is the _____ space where BI tools comes in handy. As it can help you visualize data tables, create correlations and show the big picture behind the data rows. If you’re looking to fill out the blank space, you’re in the right place as this article will review the best BI tools in the market.

Let’s get to business and compare the top 10 business intelligence software’s of the year 2024.

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What are the best business intelligence platforms for 2024?

There are so many BI software out in the market that it’s hard to keep track. However, here’s our paid & free data visualization tools pick, to help you choose the best platform:

  1. Ajelix BI
  2. Tableau
  3. Zoho Analytics
  4. Looker Studio
  5. Klipfolio
  6. Qlik Sense
  7. Power BI
  8. Databox
  9. Domo
  10. Metabase

1. Ajelix BI

One of the best Business intelligence tools comparison of 2024 - ajelix bi platform screenshot

One of the best BI platforms for 2024 – Ajelix BI dashboard screenshot

If you are looking for a BI platform that is easy to use and provides powerful data visualization capabilities, Ajelix BI is a great option. It is a valuable tool for businesses of all sizes that want to make better use of their data.

Intuitive no-code editorEasy to use, even for non-technical usersHave a limited customization options compared to more advanced BI platforms
No need for training or setupCan be used right away with no prior experienceMay not provide as much flexibility or control as platforms that require training
Google Sheets & Excel integrationEasily connect to and visualize Google Sheets & Excel dataNot compatible with all data sources
Effortless sharingShare reports with others easily using links and passwordsDoesn’t provide embedding
Seamless collaborationMultiple users can edit reports simultaneouslyNot suited for large organizations or teams with complex workflows
Interactive reportsApply filters and drill down into data to uncover insights
Comments on chartsEnhance communication and collaboration by adding comments to charts
AI analyticsGain insights from data by leveraging AI algorithmsMay not provide as deep or nuanced insights as platforms with more advanced AI capabilities
Automatic report updatesSave time and effort by having reports automatically updated with new data
PricingOffers freemium and business plan for 19.95$.
Ajelix BI Cons & Pros Comparison

This platform is a great fit for small to medium businesses, who need to visualize data and migrate from spreadsheet applications. It’s also very budget friendly and offer freemium.

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2. Tableau

Tableau dashboard example - one of the best business intelligence tools comparison 2024

Tableau dashboard example screenshot from Tableau website

You’ve probably heard about Tableau before as it’s one of the biggest data visualization tools in the market. Tableau is the first business intelligence platform that strived for innovations and data analysis. Now let’s take a look at the pros and cons to help you understand if this is the right choice for you.

Advanced AI & ML integrationLeverage AI and machine learning to gain insights from dataMay require additional expertise or third-party tools for more complex analyses
Provides embedded analyticsIntegrate Tableau visualizations into websites and applicationsMay require additional coding or development expertise
Can handle large amounts of dataEfficiently process and visualize large datasetsYou may experience speed issues when working with large amounts of data
You can create complex data flowsBuild complex data pipelines to connect to and analyze data from various sourcesMay require additional expertise or third-party tools for more complex data manipulation tasks
Mobile friendly applicationAccess and view visualizations on mobile devicesNot feature-rich or interactive as the desktop app. May experience some issues.
Doesn’t provide live data refreshingData refreshes at scheduled intervals or manuallyMay not be suitable for applications that require real-time data updates
Requires SQL and VizQL knowledgeUsers need to have some understanding of SQL and VizQL to fully utilize the platform’s capabilitiesMay limit the accessibility and usability of the platform for non-technical users
Limited visualization optionsWhile Tableau offers a variety of visualization options, it may not be as comprehensive as platforms with a wider range of chart types and customization optionsMay not be suitable for users with specific visualization requirements or no coding knowledge.
Steep learning curveThe platform has a steep learning curve, requiring users to invest time and effort in training and experimentationMay not be suitable for organizations with limited resources for training or onboarding new users
Doesn’t have version controlNo built-in version control systemMay make it difficult to track changes and revert to previous versions of visualizations or dashboards
Dashboards are not responsiveDashboards may not be responsive to different screen sizes or devicesMay result in inconsistent or distorted visualizations
PricingClear pricing plan separated in 3 sections: viewer($15), explorer(45$), creator($75).Can get pricy for large organizations
Tableau cons and pros comparison

We’ve also covered more detailed guides about Tableau advantages and disadvantages with customer reviews.

3. Zoho Analytics

Zoho analytics BI dashboard screenshot - on of the BI platforms of 2024

Dashboard example screenshot from Zoho analytics webpage

Zoho Analytics is another great platform that is modern and created for non-technical teams. Although you will still need some IT knowledge and lot of patience in the start to be able to create dashboards.

Data sourcesConnect to a wide range of data sources, including spreadsheets, databases, and cloud-based platformsMay require additional setup or configuration and IT knowledge
Prepare and cleanse data prior to creating reportsData preparation tools can help clean, filter, and transform dataMay not be as powerful or flexible as dedicated data preparation tools
Embed analytics into your applications using no-code solutionsIntegrate Zoho Analytics visualizations into your websites or applicationsMay require additional coding or development expertise for complex integrations
Learning curvePlatform is intuitive especially for experienced BI usersMore comprehensive onboarding materials could make the platform more accessible to new users
Lack of intuitiveness and IT specialist assistance required for certain reportsUser interface may not be as intuitive as some other BI platformsMay require IT support for complex or specialized analyses
Embedded charts may experience delays in loadingEmbedded charts may not always load quickly or reliablyMay impact the user experience and reduce the effectiveness of embedded analytics
Requirement to acquire proficiency in SQLSQL knowledge is required for advanced data manipulation and analysis tasksMay limit the accessibility and usability of the platform for non-technical users
PricingFlexible pricing plans created to suit different needsOn-premise subscription is much more cheaper than on-cloud
Zoho Analytics pros and cons comparison

4. Looker Studio

Looker studio dashboard example screenshot one of the best BI platforms 2024 comparison

Looker studio dashboard example screenshot from webpage

This platform is also known as Google Data studio as Google recently renamed this BI. What’s interesting is that, Google has created two solutions Looker which is advanced analytics platform for enterprises and Looker studio more easier and cheaper tool.

Premade TemplatesMany pre-made templates are available for purchase, offering a starting point for data visualization.Limited data branding options.
Data SourcesConnects to a wide range of data sources, including Google Analytics 4 and Google Ads Manager.Easy setup for pre-made templates, but adding data from other sources will require additional knowledge.
SetupRelatively easy setup for pre-made reports with pre-made integrations.User management can be complicated for team projects.
Data BlendingBlending different data sources can be challenging and may require additional IT knowledge.Speed issues and lag problems can occur when making changes to the platform.
Embedding FunctionalityReport embedding is available, allowing for integration into websites and applications.Limited embedding functionality compared to other BI platforms.
Freemium PlanOffers a freemium plan, providing access to basic features for free.Customer support is lacking and guides can be unclear.
Looker studio cons and pros comparison

5. Klipfolio

Klipfolio dashboard example screenshots - one of the best bi tools - comparison by Ajelix

Klipfolio dashboard example screenshot from website

This platform is pretty new in the market, however, it’s a great solution for non-technical teams and those who like pretty visualizations. Klipfolio is more metric centered tool, once you want to create a dashboard you have to start with metrics. A little different approach then the rest of the tools.

Create your own metricsUsers can create custom metrics to track key performance indicators (KPIs).Requires technical knowledge to create complex metrics.
Integrate data from over 100 sourcesConnects to a wide range of data sources, including spreadsheets, databases, and cloud-based platforms.May require additional setup or configuration for some data sources.
Use pre-made dashboards for live dataLeverage pre-built dashboards to visualize data in real time.May not be suitable for all use cases and may require customization.
Generate data feeds using SQL or other methodsExtract and transform data using SQL or other methods.May require technical expertise to write SQL queries.
Prepare data before reportingClean, filter, and transform data to ensure accuracy and consistency.May require manual data preparation for complex datasets.
PerformanceSimilar to other BI platforms, there might be occasional delays and performance issues.Occasional delays and performance issues
Interactivity featuresLack of drag-and-drop functionality and other user interactivity features.May limit the ability to create interactive dashboards and visualizations.
Support documentsThere’s is a support documentationSupport documents may be difficult to navigate and not always accurate.
Backend dashboard creationDashboard offers many featuresMay require specialized technical knowledge to navigate dashboard. Limits the usability for non-technical users.
API connection setup and renewalOffer many connections with business applications.Setting up and renewing API connections may necessitate the assistance of an IT professional.
Klipfolio cons and pros comparison

6. Qlik Sense

Qlik sense dashboard example screenshot BI platform

Dashboard example screenshot from Qlik Sense webpage

Qlik Sense stands out for its innovative AI-powered insights and actions derived directly from your data. It provides a comprehensive suite of data visualization tools, AI models, active analytics capabilities, and a hybrid cloud platform.

Self-service VisualizationsEmpowers users of all skill levels to create insightful visualizations without requiring extensive technical expertiseLimited range of visualizations compared to some competitors
Interactive DashboardsProvides dynamic dashboards that respond to user interactions, enabling real-time data exploration and decision-makingBasic charts are the primary visualization type, limiting the ability to create complex or visually appealing visualizations
Advanced and Predictive AnalyticsOffers advanced analytics capabilities, including predictive modeling and machine learning, to uncover hidden patterns and trends in dataRequires advanced data analytics capabilities to use these features
ReportingEnables comprehensive reporting capabilities, providing a variety of report formats and data delivery optionsPerformance may suffer when dealing with large datasets, especially when using complex visualizations
PricingSimple pricingExpensive and non-flexible pricing plans that requires big budget
Qlik Sense cons and pros comparison

Related Article: 8 Best Business Intelligence (BI) Tools For Small Businesses

7. Power BI

Power BI dashboard example screenshot by Ajelix

Dashboard example screenshot from Microsoft webpage

Microsoft Power BI stands as a premier data visualization and analytics platform, empowering organizations to cultivate a data-driven culture.

Variety of Data ConnectionsSeamless integration with various data sources, enabling access to a comprehensive range of data for analysis.Complex setup requires advanced knowledge in DAX function writing and expertise from data analysts.
DAX FormulasPowerful DAX formulas enable the creation of custom calculations and data transformations, enhancing the analytical capabilities of Power BI.You will need to learn these functions or hire a specialist to create reports for you.
Data Transformations through Queries (Power Query Editor)Power Query editor facilitates data transformation and cleansing, ensuring data consistency and accuracy for analysis.Steep learning curve can be challenging for users unfamiliar with data transformation techniques.
Integration into Microsoft’s EcosystemIntegration with other Microsoft products, such as Excel and SharePoint, simplifies data sharing and collaboration.Dependency on the Microsoft ecosystem may limit its adoption by organizations with existing data infrastructure in other platforms.
Scheduled Data RefreshScheduled data refresh ensures that Power BI dashboards and reports remain up-to-date with the latest data, providing real-time insights.Refresh frequency may not be sufficient for organizations requiring immediate data updates.
Custom Visualizations (for developers)Developers can create custom visualizations to tailor reports to specific needs and enhance data storytelling.Requires expertise in web development and visualization design principles.
Power BI cons and pros comparison

We’ve covered a detailed guide on Power BI advantages and disadvantages.

8. Databox

Databox dashboard screenshot

Dashboard example screenshot from Databox website

Databox offers a similar set of features to other business intelligence tools, with a user-friendly interface, automated reporting, and data dashboard capabilities. It provides a wide range of integrations and data sources, but has faced criticism for occasional bugs and limited integrations.

Tracking Metrics and Business GoalsEnables organizations to monitor key performance indicators (KPIs) and track progress towards strategic goals.Requires users to manually enter data or connect to external data sources, which may be time-consuming and error-prone.
Access to Over 100 Data SourcesSeamless integration with a wide range of data sources, including popular marketing platforms, CRM systems, and social media analytics tools.Limited availability of integrations with some specialized data sources, such as on-premises databases or custom data feeds.
Collaboration CapabilitiesEnables users to collaborate on dashboards and reports, sharing insights and ensuring data accuracy.Real-time collaboration may not be supported for all features, potentially causing delays in data updates and decision-making.
Numerous Dashboard ExamplesProvides a collection of pre-built dashboard templates for various industries and use cases, facilitating rapid visualization creation.Templates may not always align with specific business requirements, requiring customization efforts.
User-friendly Data Visualization FeaturesOffers a drag-and-drop interface and intuitive design tools, enabling users with varying technical expertise to create visually appealing visualizations.Limited customization options for advanced users who may require more control over chart types and data transformations.
Databox cons and pros comparison

9. Domo

Domo dashboard example screenshot

Dashboard example screenshot from Domo website

Domo is a powerful business intelligence platform that helps companies connect all their data in one central location, making it easier to manage business processes and make informed decisions. Domo helps organizations organize their data and turn it into actionable insights that can be shared across teams.

Connect all your data in a single dashboardSimplifies data consolidation and analysisRequires significant setup effort
Live Data Integration and RefreshingEnsures real-time data updatesReal-time data streaming may incur additional costs, and performance may be impacted by high data volumes.
Self-service BIEmpowers users to create data visualizations without codingSelf-service may not fully support advanced analysis
Metrics to measure business dataEnables KPI tracking and goal measurementCustom metrics may require assistance from data analysts
Mobile accessEnables data access from anywhereMobile app may not offer full functionality
Steep learning curveComplex features may be challenging to masterOnboarding documents may not be comprehensive
Outdated visualizationsVisualization options may be less modern than competitorsCustomization may be required
Domo cons and pros comparison

10. Metabase

Metabase dashboard example screenshot

Dashboard example screenshot from Metabase webpage

Metabase is an open-source business intelligence (BI) platform that provides a simple and user-friendly interface for creating and sharing data visualizations, dashboards, and reports.

Collaborative dashboards:Users can create and share dashboards.Data sharing may not be as granular or secure.
Real-time data updates:Connects to real-time data sources.Real-time data streaming may require infrastructure.
Mobile access:Access dashboards and reports from any device.Mobile app may not offer desktop functionality.
Cost-effectiveness:Open-source platform, cost-effective.Organizations may need support for development and maintenance.
Limited support for advanced analytics:Focus on self-service data exploration, limited to advanced analytics.Organizations may need additional tools.
Limited customization for data sources, visualizations, and dashboards:Customization options may not be as extensive.Organizations with data integration, visualization, or dashboard requirements may need other options.
Performance issues with large datasets:Performance slowdowns with large datasets.Organizations with high-volume data processing needs may need scaling or more robust BI platform.
Metabase cons and pros comparison list


As you can see the market is flooded with different BI tools that are created to help you analyze data and make lasting visualizations. Every organization need to understand it’s needs before searching the right software. Hope this list gave you an extensive overview of business intelligence platforms. In case you’re still confused try reading other articles, such as, Power BI alternatives or self-service BI platforms, or give it a go to Ajelix BI platform below.


What are the different types of BI tools?

There are two main types of BI tools: self-service BI tools and enterprise BI tools. Self-service BI tools are designed for users with limited technical expertise, while enterprise BI tools are more complex and are typically used by large organizations.

What are the top 10 BI tools in 2024?

1. Ajelix BI
2. Tableau
3. Zoho Analytics
4. Looker Studio
5. Klipfolio
6. Qlik Sense
7. Power BI
8. Databox
9. Domo
10. Metabase

From data to report in one minute or less with Ajelix BI

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