Privacy Policy

Effective: October 6, 2026 | Last updated: October 6, 2026

1. Who we are

Ajelix (“Ajelix”, “we”, “us”) is the brand name of SIA AJELIX, registration number 40203482950, with its registered office at Peldu iela 7, Jelgava, LV-3002, Latvia. We operate:

  • ajelix.com — marketing site, blog, documentation;
  • chat.ajelix.com, cloud.ajelix.com, and ai.ajelix.com — the Ajelix agentic AI workspace (chat, AI for Excel, Finance, Marketing, Analytics, PowerPoint agents);
  • api.ajelix.com and cloud-api.ajelix.com — platform APIs;
  • status.ajelix.com — service status;
  • the Google Workspace add-on AI Agent for Work (Marketplace listing).

Controller vs processor. This policy covers processing where Ajelix is the controller (your account data, billing data, website analytics, support conversations). When a business customer uses the platform to process their own data through our services, the customer is the controller and Ajelix is the processor; that processing is governed by our Data Processing Agreement. See Section 11.

Contact: support@ajelix.com (general and privacy requests).


2. What data we collect

2.1 Account and identity data

  • Name, email address, password (stored hashed), avatar, company name, country;
  • Authentication data if you sign in via Google (provider account ID, email, basic profile);
  • Google Workspace account identifiers when you use our add-on (Google user ID, email, OAuth scopes granted).

2.2 Content and usage data (platform)

  • Prompts and instructions you type into the agentic chat or any AI tool;
  • Files and documents you upload or connect (Excel, Google Sheets, PowerPoint, CSV, etc.);
  • Generated outputs (responses, formulas, presentations, analyses);
  • Agent activity data: which agents you run, task logs, credits consumed, execution history.

2.3 Billing data

  • Plan, subscription status, invoices, billing country (for VAT), purchase history;
  • Card details are processed by Stripe; payment references by Swedbank. We never store full card numbers on our systems.

2.4 Support and communication data

  • Emails and support conversations via direct email (including attachments);
  • Product feedback, survey responses, reviews you submit.

2.5 Website and marketing data

  • IP address, browser type, device and operating system information, referring page, pages visited, interaction events;
  • Data from cookies and similar technologies — see the Cookie Policy for the full list;
  • Marketing preferences and email engagement.

2.6 Data from your connected Google services

Only the files you explicitly allow the agent to access — we never request access to your whole Drive. See the Google API disclosure page.


3. Why we process it (purposes and legal bases)

PurposeDataLegal Basis (GDPR)
Create and manage your account, provide the service
§2.1, §2.2

Performance of a contract (Art. 6(1)(b))

Process payments, invoicing, VAT/accounting
§2.3

Contract (b); legal obligation (c) for accounting

Provide support, respond to requests
§2.4

Contract (b); legitimate interests (f)

Secure the platform, prevent abuse, debug
§2.1, §2.2 (logs)

Legitimate interests (f)

Improve the service (aggregate usage analytics)
§2.2 (aggregated), §2.5

Legitimate interests (f)

Marketing emails
§2.5

Legitimate interests for similar products; consent where required

Website analytics and marketing measurement (GA4, Meta Pixel)
§2.5

Legitimate interests (f) — see Section 3.1

Comply with tax, accounting, and legal obligations
§2.3, §2.1

Legal obligation (c)

all above

Legitimate interests (f)

3.1 Balancing of interests for website analytics and marketing measurement

We use Google Analytics 4 and the Meta Pixel on the basis of our legitimate interests in understanding how visitors use ajelix.com and in measuring the effectiveness of our marketing. In weighing these interests against your rights, we take into account that: the data is used in aggregated form for statistical and measurement purposes; it does not control decisions about you; you can object to this processing at any time (see Section 7); and you can prevent the cookies responsible through your browser or cookie settings. If you object, we will stop the affected processing for you.


4. Who we share data with

We share data only with the categories below. The current list of specific providers, their locations, and their roles is maintained in our Subprocessor List.

CategoryExamplesWhat is shared
AI inference
None — we run our own servers in the EU

Your prompts and file content never leave our own EU infrastructure for AI processing

Cloud hosting
Hetzner (Germany), OVHcloud (Germany)

Platform data, storage

Payment processing
Stripe, Swedbank

Billing amount, email, card token

Email delivery
Mailtrap

Recipient email, name

Analytics / advertising
Google (GA4), Meta (Facebook Pixel)

Website usage data, for analytics and marketing measurement

Customer support
Direct email

Support conversations

Add-on platform
Google

Add-on tokens, account IDs

We never sell personal data. Website analytics and marketing measurement cookies are described in the Cookie Policy; you can object to that processing at any time (see Section 3.1 and Section 7).
Corporate events. In a merger, acquisition, or asset sale, personal data may be transferred subject to this policy.
Legal disclosures. We disclose data when required by law, court order, or to protect rights, safety, and security.


5. AI processing — how your data is handled

  1. Inference on our own infrastructure. AI models run on servers owned and operated by Ajelix, located in the EU. Your prompts and files are not sent to any external AI provider; data does not leave the EU/EEA for AI processing.
  2. Service continuity fallback. In exceptional situations — such as a disruption or failure of our own infrastructure — we may use a vetted external AI provider to keep the Service available to you. Where this happens: the provider is engaged under data protection terms no weaker than those described in this policy and the DPA, the provider does not use your content to train AI models, any transfer outside the EU/EEA is covered by the Standard Contractual Clauses or an adequacy mechanism, and the provider is added to the Subprocessor List with advance notice as described there. We will use such a fallback only as long as needed and will communicate it to affected customers.
  3. No model training. We do not use customer content to train any AI model — by Ajelix or by any external provider engaged under Section 5.2.
  4. Encryption and access control. Data is encrypted at rest; access to production systems requires VPN and 2FA; audit logging is in place; access rights are reviewed up to twice a year.
  5. Retention. Prompts, outputs, and files are retained for the life of your account so that the Service can function. When you delete data or your account, all such data is permanently deleted, including prompts, outputs, files, and usage data.
  6. Deletion on request. You can request deletion of your data at any time via support@ajelix.com.
  7. AI outputs are machine-generated. They may contain errors; you remain responsible for verifying outputs before relying on them (see Terms §9).

6. Data retention

DataRetentionTrigger
Prompts, outputs, agent logs
Life of account

Permanently deleted immediately upon account deletion

Uploaded files
Life of account

Permanently deleted immediately upon account deletion

Account data
Up to 1 year after closure

Account closure

Support conversations
Up to 1 year

Closing of matter

Billing/invoice records
5 years (Latvian accounting law)

Statutory

Website analytics

Rolling

Backups
Purged within 1 year cycle

Rolling

After retention ends, data is deleted or irreversibly anonymized.


7. Your rights (GDPR)

You have the right to: access (Art. 15), rectification (Art. 16), erasure (Art. 17), restriction (Art. 18), data portability (Art. 20), object to processing based on legitimate interests or for direct marketing (Art. 21), and withdraw consent at any time (Art. 7(3)). You also have the right to lodge a complaint with a supervisory authority in your country of residence or where the alleged infringement took place.
Requests are free of charge. We respond within 30 days, extendable by a further two months for complex requests with notice. We may ask for identity verification and may refuse manifestly unfounded or excessive requests with an explanation.
Self-service controls: you can delete your whole account in settings; upon account deletion, all data — prompts, outputs, files, and usage data — is permanently and irreversibly deleted immediately, with no recovery possible. Export anything you wish to keep before deleting your account. Billing management is available in the billing portal. If you need an export of your data before deletion, request it at support@ajelix.com and we will provide it.


8. International data transfers

Our infrastructure (Hetzner Germany, OVHcloud Germany, and our own EU-based servers) is located in the EU/EEA. The following providers may involve transfers outside the EEA:

  • Google (OAuth and Workspace add-on platform): transfers covered by the EU Standard Contractual Clauses and/or the EU–US Data Privacy Framework (Google is DPF-certified);
  • Stripe (payments): transfers covered by the EU Standard Contractual Clauses (Stripe is DPF-certified);
  • Mailtrap (email delivery): processes data on servers in the United States (AWS / Google Cloud), under the EU Standard Contractual Clauses — see the Subprocessor List.

A copy of the safeguards is available on request.


9. Security

We apply the measures summarized on our Security page — encryption in transit and at rest, VPN and two-factor authentication for access control, least-privilege internal access, audit logging, and vulnerability management. No method of transmission or storage is completely secure; we protect data to a standard consistent with the sensitivity of the data and legal requirements.


10. Your rights under US state privacy laws (California and similar)

If you are a California, Colorado, Connecticut, Virginia, or Utah resident:

  • Know/access, delete, correct, portability: you may exercise the equivalent rights listed in Section 7 via support@ajelix.com.
  • Do Not Sell / Share: we do not sell personal data for money, and we do not share personal data for cross-context behavioral advertising as defined by US state laws; our use of website analytics and marketing measurement cookies is based on legitimate interests, and you can object to it at any time (see Section 3.1). If you prefer, you can also use the Global Privacy Control browser signal, which we honor where technically possible.
  • Non-discrimination for exercising your rights.
  • We respond within 45 days.

11. Business customers and end users (processor role)

If you use Ajelix through your employer or as an end user invited by a business customer:

  • That organization is the controller of data processed in the workspace; Ajelix is the processor acting on its instructions.
  • Direct your rights requests to the organization — we will assist them but cannot act on your request without their direction, except where legally required.
  • The controller–processor terms are in our DPA, which your organization accepts when agreeing to our Terms.

12. Children

The service is not directed to children under 18, and business accounts require users to be at least 18. We do not knowingly collect data from children below that age. If you believe a child has provided data, contact us and we will delete it.


13. Changes to this policy

We will post any changes on this page and update the “Last updated” date. For material changes affecting the processing of personal data, we will notify registered users by email or in-product notice at least 14 days before the change takes effect. Where a change requires new consent, we will ask for it.


14. Contact and complaints

SIA AJELIX, reg. no. 40203482950, Peldu iela 7, Jelgava, LV-3002, Latvia
support@ajelix.com