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5 Best Free Data Visualization Tools 2024 (Comparison)

5 best free and budget friendly data visualization tools 2023 review banner

Visualization is a integral part of any data. Otherwise how else can you make a decision or understand correlation between data cells. Visualization makes everything easier and we all love pretty charts, that gives us an idea of the current situation.

With so many data visualization tools out in the market it can be challenging to find the right tool for the best price. This top will review the best 5 free and budget friendly data visualization tools for your business needs.

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5 Budget-friendly & Free Data Visualization Tools 2024

Here’s our pick:

  1. Ajelix BI
  2. Zoho
  3. Power BI
  4. Looker Studio
  5. Databox

Let’s review the functionality and costs for each tool in the chapters.

1. Ajelix BI

Ajelix BI is a cool option for any small to medium business owner, entrepreneur and basically anyone who need some visualization. This platform comes with a user-friendly editing and easy set-up and maintenance.

The best part—you don’t need to be a IT specialist or analytics expert to setup and use the report. They offer a freemium and comes with an easy and relatively cheap upgrade only 19.95$ per month.

data visualization tool - ajelix BI
Ajelix BI data report dashboard, view the live report here

Ajelix Features (Free & Paid Plan)

  • User-friendly no-code editor
  • This platform doesn’t require extensive training or complex setups
  • Share reports via links and passwords
  • Add editors and viewers with a few clicks
  • Connect automatic reporting and refresh interval with Google sheets
  • Create interactive reports with filters for more convenient data-driven decision-making.
  • Add comments to your charts
  • Analyze charts with AI to get insights.
  • Add Data synchronization to your reports.
Feature Freemium Business ($19.95$ per user/month)
AI Spreadsheet tools 10 free requests Unlimited
Report editing
Unlimited data sources
Excel as data source
Unlimited access to Ajelix BI
Report Saving
Report Sharing
Automatic Data Refreshing
Google Sheets Data Source
AI analytics

Ajelix pricing plan starts as little as 19.95$ per user a month and offers full data visualization usability.

Ajelix BI pricing plan NEW
Ajelix BI pricing plan screenshot from

Now let’s take a look at the rest of 4 tools that are great alternatives for Ajelix BI.

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2. Zoho

Zoho also offers a great freemium plan and a flexible pricing plan for small businesses. This platform is very advanced and is suited for individual users as well as enterprises.

One of the limitations you may face when first starting out is ease of usability. Many users mention that it’s hard to start—there’s a steep learning curve and lack of helpful guides.

Using this platform to full capacity may request some IT knowledge and coding knowledge. However, if you need to complete simple tasks, you shouldn’t face any problems.

Zoho data analytics dashboard example
Zoho analytics data dashboard example from:

Zoho Features (Paid & Free)

  • Variety of data sources
  • Data cleansing and preparation before report creation
  • User-friendly editing with drag and drop editing
  • Explore data with AI and reveal insights.
  • Perform conversational analytics, predictive analytics and what-if analysis.
  • Collaborate and share report with others.
  • Insert dashboards in your applications with no code embedding solution.
Feature Freemium Basic (€ 30 per user/month)
Users 1 2
Data Space Up to 10 tables, 10K rows, 5 workspaces 0.5 million rows
AI chat
Daily data refresh
Data connections
Unlimited reports & dashboards
Live Connect & Data bleding

Please note that Zoho analytics offers several other plans that you can explore further on their homepage. Comparison was created with Free plan and Basic plan that costs 30$ per month a user.

Zoho new pricing plan screenshot
Zoho pricing plan screenshot from

Related Article: 5 Tableau Alternatives To Explore Data With AI

3. Power BI

Most likely you have heard about Power BI as it’s one of the most popular BI tools in the market. This tool is advanced and requires some knowledge. It may take a time to learn how to use it accordingly.

The reason we included this tool on our list because it offers extensive freemium plan. Also the pricing plan is very budget friendly if we compare to other BI tools.

Some of the limitations using this tool includes, steep learning curve, DAX function knowledge, doesn’t offer web interface and dependency on MS environment. Read more about Power BI and alternatives on our article.

Power bi data dashboard screenshot
Power BI data dashboard user mode screenshot from

Power BI Features (Free & Paid)

  • A variety of data connections
  • DAX formulas
  • Data transformations through queries (Power Query editor)
  • Integration into Microsoft’s ecosystem
  • Scheduled Data Refresh
  • Creating custom visualizations (for developers)
Feature Freemium Power BI Pro ($10 per user/month)
Report creation
Report publishing
Advanced AI, dataflows, etc.
Model memory size 1GB
Data refresh 8/day
Max storage 10GB/user

This comparison was created based on the Power BI pricing plan that is available on their homepage. Please note that the comparison was made with the cheapest plan Power BI Pro that starts from 10$ a user per month.

Power BI pricing plan
Power BI pricing plan screenshot from:

Related Article: Top 5 Looker Alternatives For Non-Tech Teams

4. Looker Studio

Another big platform that offers advanced analytics and data visualization possibilities. Just like any big platform they offer extensive list of features that requires additional training.

To set up this platform accordingly you might need some SQL or IT knowledge. However, if you decide to use already implemented connections, such as, Google Analytics it will be pretty easy.

Some limitations that Looker Studio have: customer support is lacking, guides are complex and again you’ll experience steep learning curve. You can’t brand your dashboard and data blending is complex.

Looker studio data dashboard editing mode
Looker studio data template editing mode screenshot from

Looker Studio Features (Paid & Free)

  • Easy to use web interface that facilitates reporting
  • There are many premade templates that are for free, as well as, template marketplace.
  • Around 600 data sources and integrations
  • Relatively easy setup and report creation
  • Report embedding
  • API’s
Feature Freemium Looker Studio Pro ($9 per user/month)
Report creation
Data connections
Report sharing
Automated report delivery
Report sharing via links
Access to support
Unlimited dashboards

Looker studio plan starts at 9$ per user per each project. One project equals one dashboard. View the pricing below.

Looker studio pricing screenshot
Looker studio pricing screenshot from

5. Databox

Databox platform offers the same functionality as the rest of the tools. It’s user-friendly, have automated reporting and possibility to create data dashboards.

They also offer several integrations and data sources for your reports. Some customers complain that it can get buggy as the solution is quite new, missing some integrations and customization options.

However, a great price vs solution value for freemium and paid plan.

Databox dashboard example
Databox data dashboard example screenshot from

Databox Features (Paid & Free)

  • Metric and business goal tracking
  • More than 100+ data sources
  • Collaboration with users, editors
  • Several dashboard examples to help create visualizations
  • User-friendly data visualization
Feature Freemium Starter ($59/month)
Report creation
Data connections 3 3 (option to purchase more)
Users 3 5
Data refreshing daily every 4 hours
Databoards 3 Unlimited
Data storage 5GB 20GB
Data calculations
Basic reporting

There are more pricing plans available on Databax official website. This tool is one of the most costly if we compare to all the tools above.

Databox pricing screnshot
Databox pricing screenshot from

Related Article: 8 Best Business Intelligence (BI) Tools For Small Businesses


Hope this guide helped you discover new tools or at least compare them to understand which tools fits you the best. Test the tools and choose the best fit for your business needs.


Which is the best free data visualization tool?

Ajelix BI, however, every business needs to compare all the tools available on the market to understand which is the best solution.

Who are the best free data visualization tools for Excel?

There are several tools that offer freemium plan with Excel as a data source: Ajelix BI, Zoho, Databox.

Ready to start visualizing?

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