SaaS Dashboard Examples & KPIs

Are you struggling to track and optimize your SaaS business’s performance? A well-designed SaaS dashboard can be a vital part of your business. Any founder knows how important it is to track key metrics and insights to identify growth opportunities, find new marketing strategies, and troubleshoot potential issues. 📊

In this article, we’ll explore a variety of SaaS dashboard examples, showcasing the most effective KPIs to track. Whether you’re a startup founder or a seasoned SaaS veteran, these examples will provide valuable inspiration for creating your customized dashboard.

Looking to create reporting system fast & painlessly?
Build dashboards and track KPIs in one place with Ajelix BI

Start free

What is a SaaS Dashboard?

A SaaS dashboard is a centralized interface that provides real-time visibility into the performance of a Software as a Service (SaaS) business. It’s designed to display key performance indicators (KPIs) and other relevant metrics in a visually appealing and easy-to-understand format.  

Key features of a SaaS dashboard include:

• Customization: The ability to tailor the dashboard to specific needs and preferences.  
• Data visualization: Clear presentation of metrics through charts, graphs, and other visual elements.  
• Real-time updates: Constant synchronization with data sources to ensure accurate and up-to-date information.  
• Interactivity: The ability to drill down into specific metrics for more detailed analysis.  

By using a SaaS dashboard, businesses can:

• Monitor performance: Track key metrics such as customer acquisition cost, monthly recurring revenue (MRR), and customer lifetime value (CLTV).  
• Identify trends: Spot patterns and trends in data to make informed decisions.  
• Optimize operations: Identify areas for improvement and take corrective actions.  
• Facilitate collaboration:Share insights and data across teams to foster better teamwork.  

Metrics & KPIs For SaaS Dashboard

A well-crafted SaaS dashboard is built on a foundation of carefully selected metrics and KPIs. These key performance indicators provide valuable insights into your business’s health, helping you make data-driven decisions and optimize your operations.  

Here are some essential metrics and KPIs to consider for your SaaS dashboard:

#1 Customer Acquisition Cost (CAC)

Measures the total cost of acquiring a new customer. A lower CAC is generally better, indicating that you’re acquiring customers efficiently. However, it’s important to balance CAC with customer quality and lifetime value.

Formula: CAC = Total Sales & Marketing Expenses / Number of New Customers Acquired

Looking for more marketing-related KPIs? Visit our CMO dashboard example.

#2 Lead-to-Customer Conversion Rate

Tracks the percentage of leads that become paying customers. A higher conversion rate is generally better, indicating that your sales and marketing efforts are effective in converting leads into customers.

Formula: Conversion Rate = Number of Customers / Number of Leads

#3 Customer Churn Rate

Measures the percentage of customers who stop using your product or service. A lower churn rate is generally better, indicating that you’re retaining customers effectively.

Formula: Churn Rate = Number of Customers Lost / Total Number of Customers

#4 Customer Lifetime Value (CLTV)

Calculates the total revenue generated by a customer over their lifetime. A higher CLTV is generally better, indicating that your customers are generating significant revenue over time.

Formula: CLTV = Average Revenue Per User * Customer Lifetime

Startups that store data on SQL servers, you can easily create real-time data reporting using SQL dashboards.

#5 Net Promoter Score (NPS)

Measures customer satisfaction and loyalty. A higher NPS is generally better, indicating that your customers are satisfied and likely to recommend your product.

Formula: NPS = % Promoters – % Detractors

#6 Monthly Recurring Revenue (MRR)

Represents the recurring revenue generated each month. A higher MRR is generally better, indicating that your business is generating consistent revenue.

Formula: MRR = Average Monthly Revenue Per Customer * Number of Customers

Struggling with manual calculations?
Create KPIs and track your data regularly

Learn more
Fast registration and easy setup

#7 Annual Recurring Revenue (ARR)

Indicates the total recurring revenue generated annually. A higher ARR is generally better, indicating that your business has a strong foundation of recurring revenue.

Formula: ARR = MRR * 12

#8 Average Revenue Per User (ARPU)

Measures the average revenue generated per customer. A higher ARPU is generally better, indicating that your customers are generating significant revenue.

Formula: ARPU = Total Revenue / Number of Customers

#9 Daily Active Users (DAU)

Tracks the number of users who actively use your product daily. A higher DAU is generally better, indicating that your product is being used frequently.

Formula: DAU = Number of Daily Active Users

#10 Monthly Active Users (MAU)

Measures the number of users who actively use your product monthly. A higher MAU is generally better, indicating that your product has a strong user base.

Formula: MAU = Number of Monthly Active Users

#11 Feature Usage

Monitors how frequently users interact with specific product features. Higher feature usage is generally better, indicating that your features are valuable and being used by customers.

Formula: Feature Usage = Number of Interactions with Feature / Total User Interactions

#12 Gross Margin

Indicates the percentage of revenue remaining after deducting the cost of goods sold. A higher gross margin is generally better, indicating that your business is generating a higher profit margin on each sale.

Formula: Gross Margin = (Revenue – Cost of Goods Sold) / Revenue

Explore accounting dashboard examples for your finance needs.

#13 Operating Expenses

Tracks the costs associated with running your business, such as salaries and rent. Lower operating expenses are generally better, indicating that your business is operating efficiently.

Formula: Operating Expenses = Total Operating Costs

Learn how to build an operational dashboard and view more than 15 operational KPIs.

#14 Profit Margin

Measures the percentage of revenue remaining after deducting all expenses. A higher profit margin is generally better, indicating that your business is generating a higher profit on each sale.

Formula: Profit Margin = (Net Income / Revenue) * 100

Need more financial KPIs? Visit our guide with more than 20 finance-related KPIs for your business.

Tools for SaaS KPI Tracking

Here are some popular tools that can help you effectively track and analyze SaaS KPIs:

Business Intelligence (BI) Tools

• Ajelix BI: A comprehensive platform with data modeling, and AI analytics capabilities, including data visualization, and real-time reporting.
• Tableau: A powerful and flexible BI platform that offers a wide range of visualization options.
• Power BI: Microsoft’s cloud-based BI service, tightly integrated with the Microsoft ecosystem.
• Looker: A cloud-based BI platform known for its data modeling and exploration capabilities.

Customer Relationship Management (CRM) Tools

• Salesforce: A leading CRM platform with robust analytics and reporting features.
• HubSpot: A popular CRM platform that offers a free version with basic analytics.
• Zoho CRM: A cloud-based CRM solution with a wide range of features and integrations.
• Pipedrive: A visually intuitive CRM platform that focuses on sales pipeline management.

Product Analytics Tools

• Mixpanel: A product analytics platform that tracks user behavior and engagement.
• Amplitude: A product analytics platform that provides insights into user journeys and retention.
• Heap: A product analytics platform that automatically captures all user interactions.

When choosing a tool, consider the following factors:

• Ease of use: The tool should be intuitive and easy to learn.
• Integration capabilities: The tool should integrate seamlessly with your existing systems.
• Scalability: The tool should be able to handle your growing data volumes and user base.
• Cost: The tool should fit within your budget.

Ready to give it a go?
Connect your data and create professional reports

Start free
Try free and upgrade whenever