Visualization is an integral part of any data. Otherwise, how else can you make a decision or understand the correlation between data cells? Visualization makes everything easier, and we all love pretty charts that give us an idea of the current situation.
With so many data visualization tools out in the market, it can be challenging to find the right tool at the best price. This top will review the best 5 free and budget-friendly data visualization tools for your business needs.
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Here’s our pick:
Let’s review the functionality and costs for each tool in the chapters.
Ajelix BI is a cool option for any small to medium business owner, entrepreneur, and basically anyone who need some visualization. This platform comes with user-friendly editing, easy set-up and maintenance.
The best part, you don’t need to be an IT specialist or analytics expert to set up and use the report. They offer a freemium and come with an easy and relatively cheap upgrade, only $20 per month.

| Feature | Freemium | Business ($20 per user/month) |
|---|---|---|
| AI Spreadsheet tools | 10 free requests | Unlimited |
| Report editing | ||
| Unlimited data sources | ||
| Excel as data source | ||
| Unlimited access to Ajelix BI | ||
| Report Saving | ||
| Report Sharing | ||
| Automatic Data Refreshing | ||
| Google Sheets Data Source | ||
| AI analytics |
Ajelix pricing plan starts as little as $20 per month and offers full data visualization usability.

Now let’s take a look at the rest of the 4 tools that are great alternatives for Ajelix BI.
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Zoho also offers a great freemium plan and a flexible pricing plan for small businesses. This platform is very advanced and is suited for individual users as well as enterprises.
One of the limitations you may face when first starting out is ease of usability. Many users mention that it’s hard to start—there’s a steep learning curve and lack of helpful guides.
Using this platform to full capacity may request some IT knowledge and coding knowledge. However, if you need to complete simple tasks, you shouldn’t face any problems.
| Feature | Freemium | Basic (€ 30 per user/month) |
|---|---|---|
| Users | 1 | 2 |
| Data Space | Up to 10 tables, 10K rows, 5 workspaces | 0.5 million rows |
| AI chat | ||
| Viewers | ||
| Daily data refresh | ||
| Support | ||
| Data connections | ||
| Unlimited reports & dashboards | ||
| Live Connect & Data bleding |
Please note that Zoho analytics offers several other plans that you can explore further on their homepage. Comparison was created with Free plan and Basic plan that costs 30$ per month a user.
Related Article: 5 Tableau Alternatives To Explore Data With AI
Most likely, you have heard about Power BI as it’s one of the most popular BI tools in the market. This tool is advanced and requires some knowledge. It may take some time to learn how to use it accordingly.
The reason we included this tool on our list because it offers an extensive freemium plan. Also, the pricing plan is very budget-friendly if we compare it to other BI tools.
Some of the limitations of using this tool includes steep learning curve, DAX function knowledge, doesn’t offer a web interface, and dependency on the MS environment. Read more about Power BI and alternatives in our article.

| Feature | Freemium | Power BI Pro ($10 per user/month) |
|---|---|---|
| Report creation | ||
| Report publishing | ||
| Advanced AI, dataflows, etc. | ||
| Model memory size | 1GB | |
| Data refresh | 8/day | |
| Max storage | 10GB/user |
This comparison was created based on the Power BI pricing plan that is available on their homepage. Please note that the comparison was made with the cheapest plan Power BI Pro that starts from 10$ a user per month.
Related Article: Top 5 Looker Alternatives For Non-Tech Teams
Another big platform that offers advanced analytics and data visualization possibilities. Just like any big platform, they offer an extensive list of features that require additional training.
To set up this platform accordingly, you might need some SQL or IT knowledge. However, if you decide to use already implemented connections, such as Google Analytics, it will be pretty easy.
Some limitations that Looker Studio has: customer support is lacking, guides are complex, and again, you’ll experience a steep learning curve. You can’t brand your dashboard, and data blending is complex.

| Feature | Freemium | Looker Studio Pro ($9 per user/month) |
|---|---|---|
| Report creation | ||
| Data connections | ||
| Report sharing | ||
| Automated report delivery | ||
| Report sharing via links | ||
| Access to support | ||
| Unlimited dashboards |
Looker studio plan starts at 9$ per user per each project. One project equals one dashboard. View the pricing below.
Databox platform offers the same functionality as the rest of the tools. It’s user-friendly, has automated reporting, and the possibility to create data dashboards.
They also offer several integrations and data sources for your reports. Some customers complain that it can get buggy as the solution is quite new, missing some integrations and customization options.
However, a great price vs solution value for freemium and paid plans.
| Feature | Freemium | Starter ($59/month) |
|---|---|---|
| Report creation | ||
| Data connections | 3 | 3 (option to purchase more) |
| Users | 3 | 5 |
| Data refreshing | daily | every 4 hours |
| Databoards | 3 | Unlimited |
| Data storage | 5GB | 20GB |
| Data calculations | ||
| Basic reporting |
There are more pricing plans available on Databax official website. This tool is one of the most costly if we compare to all the tools above.
Related Article: 8 Best Business Intelligence (BI) Tools For Small Businesses
Hope this guide helped you discover new tools or at least compare them to understand which tools fit you the best. Test the tools and choose the best fit for your business needs.
Ajelix BI, however, every business needs to compare all the tools available on the market to understand which is the best solution.
There are several tools that offer a freemium plan with Excel as a data source: Ajelix BI, Zoho, Databox.
